Human-First. AI-Accelerated.

Your marketing.
We make it Epic.

Marketing that's tested on our own businesses before it ever touches yours. Built by operators. Enhanced by AI. Driven by results.

Let's Make It Epic → See Our Solutions

18+

Companies Launched

26

Years in Business

8

Active Portfolio Brands

16

Emotional Angles Tested Per Campaign

Scroll to explore
↓

We don't just talk strategy. We run businesses.

Built and tested on our own portfolio

Epic Deals R0 → R60m/yr
GS Gear R0 → R3.6m in year one
The Automators AI automation agency
Orange ADV Adventure biking
Platinum Repairs Consumer tech repair
Device Doctor Consumer tech repair
FlipSite Online business acquisitions
Everyday Adventure E-commerce (Takealot)
Epic Rentals Product subscriptions
Recommerce SA Insurer salvage solutions

Why Epic

We're not a typical agency.
We're business operators first.

We built this agency because we couldn't find one that actually delivered. So we created our own, tested it on eight brands, and now we're opening it up.

⚡

Battle-Tested Strategies

Every strategy we recommend, we've tested on our own businesses first. Your budget isn't our experiment, our portfolio is. You get what's already proven to work.

🤖

Human + AI

AI handles the speed: research, data, drafting, automation. Humans handle the thinking: strategy, creative direction, quality control. You get senior-level thinking at machine speed.

🎯

The Epic Angle Method

Most agencies test headline A vs headline B. We test 16 fundamentally different emotional angles to find the one that truly moves your customers. It's not guesswork, it's a system.

🌍

Global Standards. Smart Value.

Based in South Africa, delivering world-class work to clients globally. You get a senior strategist, performance marketer, and content team, without the London or New York price tag.

"Why not just hire a marketing manager?"

Hire In-House

One person. One skillset. R25k-R45k/month salary plus equipment, software, training, and management overhead. Takes 3-6 months to ramp up. If they leave, you start over.

Partner With Epic

A full team: strategist, performance marketer, content creator, automation specialist. Battle-tested frameworks from day one. From R10k/month. Campaigns live in 2 weeks, not 6 months.

Real Results

Numbers that speak for themselves.

These aren't projections or case studies from 2019. This is what we've done with our own money, on our own brands.

Epic Deals
R0 → R60m/year

Built from nothing to R60 million in annual revenue, with a R2.4m annual ad spend and a ROAS so high, other agencies don't believe us when we tell them.

GS Gear
R0 → R3.6m/year

From zero to R3.6 million in annual revenue in a single year. Adventure biking is a niche market, but the right angles find the right people.

Our ROAS on Epic Deals? We stopped telling other agencies because they thought we were lying.

Don't take our word for it

What our customers say about
the brands we've built.

We haven't had external marketing clients yet. But these reviews prove the marketing works, because our customers found us, trusted us, and came back.

"I researched online to find the best cellphone reseller. That's when I discovered Epic Deals. The whole online process was so efficient and simple."

Epic Deals customer · found us through search

"Their online approach is incredibly effective. It keeps you consistently informed, ensuring you never miss a beat. Their approach cultivates a strong sense of trust."

Epic Deals customer · via epicdeals.co.za

"The ordering process was simple and straightforward. My device arrived quickly and in perfect condition. Super helpful and friendly! Got a client for life!"

Epic Deals customer · via epicdeals.co.za

Solutions

Everything your brand needs
to grow. Nothing it doesn't.

We do the work, not just tell you what to do. Every service is backed by the same frameworks we use on our own brands.

01

Performance Marketing

Paid campaigns that actually convert. We test fundamentally different angles until we find what moves your customers, then we scale what works.

Meta Ads Google Ads TikTok YouTube

02

Content Strategy & Creation

Content that's built to perform, not just look pretty. From social media calendars to video production, we create what your audience actually wants to see.

Social Media Copywriting Video Photography

03

Marketing Strategy

Clear direction, not vague decks. We map your customer journey, position your brand, and build a plan that ties directly to revenue, not vanity metrics.

Brand Positioning Go-to-Market Competitive Analysis

04

AI-Powered Systems

Automation that works while you sleep. We build marketing systems: email sequences, lead nurturing, and reporting dashboards, so your marketing compounds over time.

Automation AI Content Workflows

05

Analytics & Reporting

Real numbers, no fluff. We set up proper tracking, build clear dashboards, and report on the metrics that actually matter: cost per acquisition, ROAS, and revenue impact.

GA4 Dashboards ROI Tracking

06

Email & CRM

Turn leads into customers and customers into advocates. We build email systems that nurture relationships at scale. welcome sequences, campaigns, and re-engagement flows.

Email Marketing Lead Nurture CRM Setup
16
Angles

Our Secret Weapon

The Epic Angle Method

Most agencies test variations of the same ad. different headline, different image, same angle. That's like fishing in the same spot with slightly different bait.

We test 16 fundamentally different emotional approaches to your customer. Different fears. Different desires. Different identities. Different relationships. We find the angle that truly resonates, then we scale it.

→

Emotional mapping. We map the key relationships in your customer's world and find the emotional tension points that drive action.

→

Angle rotation. Instead of A/B testing, we run multi-angle tests across fear, desire, identity, proof, urgency, and more.

→

Angle amplification. Once we find a winning angle, we layer in additional emotional triggers for maximum impact in minimal space.

The Team

Built by business owners
who got tired of bad marketing.

We have launched 18+ companies across e-commerce, tech, adventure, and services. We know what it's like when marketing doesn't deliver, because we've lived it.

Brad Eyre

Brad

Founder & Strategist

26 years building businesses. 18+ companies launched. Brad brings the operator's lens to marketing, and every strategy is grounded in real business results, not agency theory.

Wesley

Wesley

Co-Founder & Group CEO

Sharp strategic mind with deep marketing instincts. Wesley oversees the business group and ensures every brand gets the attention and direction it deserves.

Rorisang

Rorisang

Marketing Lead

Digital marketing expertise meets AI fluency. Rorisang leads execution across all brands. Fast-moving, detail-oriented, and relentlessly focused on what works.

Our thinking is shaped by

Robert Cialdini Influence & Pre-Suasion
Seth Godin Purple Cow & This Is Marketing
Rory Sutherland Alchemy
Perry Marshall 80/20 Sales & Marketing
Dan Ariely Predictably Irrational
Jim Collins Good to Great
Simon Sinek Start With Why
Patrick Lencioni 5 Dysfunctions of a Team
Joseph Sugarman The Adweek Copywriting Handbook
Tim Ferriss The 4-Hour Workweek
Richard Branson Screw It, Let's Do It
Alex Hormozi $100M Offers
Dan Martell Buy Back Your Time
Mike Michalowicz Profit First
Richard Koch The 80/20 Principle
Verne Harnish Scaling Up
Eli Goldratt The Goal

Partnership

One partnership model.
Unlimited marketing.

We don't sell hours, deliverables, or retainers. We partner with your business and do whatever it takes to grow it. Every plan includes unlimited ad platforms, unlimited creatives, unlimited strategy. The only variable is the size of your business.

Grow

R2m – R15m / year

$997/month

£790 / €920 /month

South African businesses: R10,000 /month

  • Full marketing strategy and execution
  • All ad platforms, managed
  • The Epic Angle Method (16 angles tested)
  • Content strategy and creative direction
  • Analytics, tracking, and reporting
  • Email marketing
  • Marketing automation maintenance
  • Bi-weekly strategy sessions

For hungry businesses ready to invest in real growth. You've got product-market fit. Now you need the marketing engine.

Let's Talk

Scale

R15m – R30m / year

$1,997/month

£1,590 / €1,840 /month

South African businesses: R20,000 /month

  • Everything in Grow
  • Senior strategist involvement
  • Advanced multi-channel campaigns
  • Conversion rate optimisation
  • Marketing automation builds
  • Weekly strategy sessions
  • Quarterly business review
  • Priority WhatsApp support

You've got momentum. We help you break through the ceiling. This is where most of our clients land, and where we do our best work.

Let's Make It Epic →

Dominate

R30m – R200m / year

$3,997/month

£3,190 / €3,690 /month

South African businesses: R40,000 /month

  • Everything in Scale
  • Dedicated account manager
  • Full marketing automation and AI systems
  • Advanced analytics and attribution
  • Competitive intelligence
  • Weekly strategy sessions
  • Monthly executive insights report
  • Direct access to founders

At your scale, you don't need an agency. You need a strategic partner who thinks like an owner. Because we are one.

Let's Talk

Every plan: month-to-month after an initial 3-month commitment. No setup fees. No hidden costs. Ad spend is managed to your budget and billed directly by the platforms.

Our guarantee: if you don't see measurable improvement in 90 days, your fourth month is on us.*

*Improvement is measured against KPIs agreed at onboarding. Applies to Scale and Dominate plans. Full terms discussed during discovery.

Video production, photo shoots, and major automation builds are quoted separately per project. We handle the creative direction and briefs as part of your plan.

We're not for everyone. And that's by design.

We work with ambitious businesses that want growth, not maintenance. If you're looking for someone to keep things ticking over, we're not the right fit. If you're hungry to scale, if you want a team that cares about your results as much as you do, and if you're ready to do something different, we should talk.

We typically work with businesses doing R2m+ per year in revenue.

Common Questions

Everything you need to know
before we start.

It means we don't cap the number of ad creatives, platforms, strategy sessions, or campaigns. We do whatever your business needs to grow. The only things quoted separately are video/photo production (because that involves external resources) and major automation builds (because those are projects, not ongoing work).

We'll figure that out together in the discovery call. The tiers are guidelines, not hard lines. If you're doing R14m and growing fast, Scale might make more sense. If you're doing R32m but only need help with one channel, Grow might be enough. We'll recommend what's right for you, not what's most expensive.

We aim to have campaigns live within 2 weeks of starting. Most clients see meaningful data within the first month and measurable business impact within 90 days. That's why we have a 3-month minimum commitment and a 90-day guarantee. Marketing that truly moves the needle takes time to test, learn, and optimise.

Yes. Your plan fee covers our team, strategy, and execution. Ad spend is paid directly to the platforms (Meta, Google, TikTok, etc.) and managed to your budget. We'll recommend an appropriate spend level during discovery, and you always have full visibility and control over your ad accounts.

If you don't see measurable improvement against the KPIs we agree on at onboarding, your fourth month is on us. We set clear targets together from day one, so there's no ambiguity about what "improvement" means. This applies to Scale and Dominate plans.

We ask for a 3-month initial commitment because good marketing takes time to build momentum. After that, it's month-to-month. No lock-ins, no exit fees. We believe in earning your business every single month.

Absolutely. The discovery call is free and there's no pressure. We'll learn about your business, share some initial thoughts, and you can decide from there. If we're not the right fit, we'll tell you honestly.

How We Work

From first call to first results
in 30 days.

01

Discovery

We learn your business, goals, and what's not working

02

Strategy

Custom plan tied to revenue, not vanity metrics

03

Execute

We do the work. Campaigns live within 2 weeks

04

Optimise

Continuous testing and refinement using real data

05

Scale

Double down on what works, cut what doesn't

Your marketing.
We make it epic.

Let's start with a conversation. No pitch decks. No pressure. Just two business people figuring out if we're a good fit.

Let's Make It Epic →

We're not looking for maintenance contracts or easy recurring revenue. We only work where we can make a real difference, and have some fun doing it.

Get In Touch

Let's talk about your goals.

Fill in the form and we'll get back to you as soon as possible. Or reach out directly, whatever works for you.

Email

hello@makeitepic.co

WhatsApp

Message us on WhatsApp →

Based in

South Africa · Serving clients globally

"We believe the best marketing comes from people who understand business, not just marketing. Every rand, every dollar, every decision is treated like it's our own. Because we know exactly what it feels like."

Brad Eyre, Founder